© Vincenzo Rizza
I designed and led product development with the role of Head of Product from day zero to the first round of investment.
If Isendu's vision was to enter the market as quickly as possible as the next-generation shipping management software, then it was clear that we needed to focus on simplicity and speed.
As a product strategy, I established the two essential goals:
I, therefore, defined a basic design system starting from an enterprise-level UI library: Ant.Design.
The design system's first goal was to limit the number of components used by the app because it was to be expected many changes after the MVP launch.
The second goal was to let the technical team be familiar with the visual language used so that they could did not always have to be redesigned from scratch by the design team.
- Can you give me the mockup?
"Vincenzo is methodical, analytical, and creative. The perfect partner to design with in full lean startup approach. He has the unique ability to be able to pull out amazing results with limited resources. Curious and inspiring, that's what working with Vincenzo is like."